10% promotional content: promoting your programs, events, fundraising campaign, Facebook donations, blog, or anything predominantly promotional in nature.20% Shared Content: Sharing ideas from others or Facebook posts (curated posts).Ideally, this content should be created by you. Post content that is interesting, informative, fun or inspiring. 70% Valuable Content: Most of the content on Facebook should add value to your community.This is recommended by many social media experts. Emoticons (Posts with emoticons get 57% more likes and 33% more shares).– Select content with the “Save” feature that allows you to quickly select and save relevant content for you to use at a later time. – Post 1-4 times a day depending on how many followers you have. Simple additions like these can increase your reach and engagement. Don’t be afraid to post things like “Like as…” or “Fill in the blanks. You can collect this information in person, through an email survey or by asking them on social media. – Don’t be afraid to ask your audience what they would like to see from your nonprofit. Post your results of the Facebook donations and share ‘thank you messages’ with an appreciation for your donors. Occasionally, post photos and videos that can bring your programs and services to life. Sometimes share links to your blog posts and sometimes, share your donation page. While regular posting is best, you should never prioritize quantity over quality. And you should also post regularly and consistently. To really get the most out of the Facebook donation tool, you need to post high-quality, relevant, and compelling content that engages your target audience. In 2022, content is the most important thing. If you want to grow in today’s social media space, it’s no longer enough to just ‘post randomly’ or use Facebook as a one-sided advertising space. Most important are your web address, physical address, contact information, and keyword-rich description.Ī pro tip: Make sure to enable the page suggestions for similar pages in your page settings on Facebook so that people can find you after commenting with content on a similar page. Google pulls content from your About Us section, so make sure you’ve filled in all the fields. Make sure it fits neatly into the small square and is still recognizable. Use your organization’s logo as your profile picture.For your site, select a username that is as close to your nonprofit’s URL as possible.It is against Facebook rules for an organization to use a personal profile. Make sure you use a Facebook page for Facebook donations for your nonprofit.It is essential that your profile is complete with a profile picture, cover photo, description, contact details and more. Your Facebook profile represents your organization. How do you keep track of progress and your KPI (critical performance indicators)?.Finally, set specific and measurable goals for your Facebook account (for example, the number of likes, shares, or a specific click-through rate). What are you trying to convey and share? What is your core message?.Who are you trying to reach? What does your target audience look like? What are their passions and interests? What are their motivations?.This can be one person or several people. Decide who will maintain your nonprofit’s Facebook account.fundraising, brand building, community outreach, etc.) What are you trying to achieve by using Facebook? (e.g.īrainstorm with your team and take notes: Once you’ve answered those questions, think about how your Facebook account fits in with the rest of your organization and marketing strategy and how it fits in with your other social media accounts like Instagram or YouTube. What does your nonprofit hope to achieve? And what is your mission? What are your goals? Answering these questions will help you start your Facebook donation strategy. To help you maximize the reach and engagement of your Facebook donation posts, we’ve put together a list of ways you can get the most out of your Facebook fundraiser.Īre you planning to start a fundraising for your nonprofits? Try WhyDonate now for free. It can feel like screaming into the void, especially with the organic reach and engagement shrinking. These changes, combined with increasingly fierce competition and an overcrowded space where everyone is looking for attention, can make it difficult for a nonprofit to get noticed for Facebook donations. Plan Your Facebook Fundraiser With WhyDonate!.Does Facebook Charge Fees For Donations?.
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